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Quantitative Methods Case Study
Case Title:
Zhe Jiang Auto Works Inc.
Publication Month and Year : July 2009
Authors: Prof. L. Shridharan
Industry: Not Applicable
Region: India
Case Code: QM0022
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
The case details the issues of a Hong Kong-based automobile firm Zhe Jiang Auto Works Inc. (Zhe Jiang). As the company was affected by various reasons, the CEO Chang-sun wants to go for insurance coverage. Even after deep discussion, the executive of the insurance company, Ka-Man Cheung (Cheung) is still not clear as to how to calculate the worth of each resource in order to calculate the premium amount.
Pedagogical Objectives:
- To understand the Linear Programming (LP) model and its business applications
- To discuss how to use LP model for decision dilemmas.
Keywords : Operations research; Quantitative methods; Linear programming; Simplex method; Graphical method; Optimal mix; Profit maximisation; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping
